Amazon has been organising its Prime Day sale for the last three years. Last year, the e-commerce giant introduced its global sale event in India. After the Prime Day 2017 event, Amazon India claimed that it managed to sign up a lot of customers to its Prime membership, and the sale was an overall success.
This year, Amazon is holding its Prime Day sale starting July 16. Last year's sale lasted 30 hours while this year Amazon's Prime Day event will go on for 36 hours. The Prime Day sale is almost like any other major sale event you'd expect but with one major exception—it is only open to Amazon Prime members. You're also eligible if you're currently on a 30-day trial period.
You can expect deals on a large number of products on Amazon during the sale. These deals can be broadly divided into two main categories: deals that last one full day, and then there are deals that are available only for a few hours, more commonly called Lightning Deals. Going through the entire sale can be a frustrating task, but we'll help you out with that. We will cover the best deals from the sale, so make sure you log on to Gadgets360 once the sale goes live.
While Prime Day is a global event, Amazon India seems to be working extra hard to make sure this year's sale is even bigger. Some of the sellers we've spoken to told us that the online retailer is pushing sellers to offer bigger discounts this year, promising them a massive increase in sales. The company will be heavily promoting the Prime Day sale across all its marketing channels.
Amazon Prime Day Sale 2018: What to expect?
Prime Day sale will begin at 12pm on July 16 and will continue till the next day. The sale will include thousands of one-day deals as well as the short-lived Lightning Deals.
Amazon has already put up a huge page on its website, giving everyone a glimpse of its Prime Day event. The most obvious products that go on sale, and are completely worth getting, are Amazon's own products. These include Kindle e-readers, Fire TV Stick, Amazon Echo smart speakers, and even AmazonBasics products across various categories.
Another major product category that gets the most attention is smartphones. Even though recently we haven't seen any large discounts on smartphones during sales like these, if you're looking to buy a new smartphone it should be worth waiting till the Prime Day sale to at least see what’s on offer. Most Amazon-exclusive smartphones will be available at a discount.
However, a lot of consumers do complain that sales like these do not really offer good deals. That does hold true for some products, but most good deals barely last a few hours (some last only a few minutes).
Should I sign up for Amazon Prime just for this sale?
Amazon Prime does offer a lot of value, but it's not really meant for everyone. If you don't buy more than a few products each month and you're comfortable with slow shipping, you're not an ideal user for Prime.
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